Market Research & Consumer Insight Manager

DESKRIPSI PEKERJAAN

Requirements:
  • Candidate must possess at least a Bachelor's Degree, any field
  • At least 5 year(s) of working experience in the related field is required for this position
  • Preferably Manager / Assistant Managers specializing in Marketing/Business Development or equivalent
  • Facilitate market research-related activities that connect customer desires with the development of great products and brands
 
Responsibilities:
  • Identify, develop and implement research designs using proven methodologies (product clinics, focus groups, surveys, etc.) and techniques for viability/consumer appeal of all aspects of prototypes and products
  • Managing market research team to identify changes in customer behavior, the marketplace, and industry and adjusting market research plan accordingly
  • Applying Customer Relationship Management principles to research strategy in addition to establishing criteria for market research vendor analysis and overseeing vendor evaluation, selection and management
  • Defining annual market research strategy and agenda and leading consumer and physician primary and secondary research across brand, network, service lines and geographies
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Deskripsi Perusahaan

FEDERAL KARYATAMA is one of subsidiaries from PT Mitra Pinasthika Mustika (MPM Group). Name of Oil Brand produce by PT FEDERAL KARYATAMA. Founded in 6 June 1988 and the only local oil company in Indonesia. We have two factory located at Rawa Gelam and Rawa Bali. Those factory located in same area, The Pulogadung Industrial Estate, East Jakarta, Indonesia. F.O is the market leader in two wheels vehicles lubricants market, with the most spread marketing network in Indonesia. We have 44 Dealers who supported by more than 10.000 retailers and ready to ensure product availability at the same time ensure the authenticity of the Federal Oil for the consumers across Indonesia. F.O adopt the newest and sophisticated technology of Lube Oil Blending Plant in Indonesia called TVMC Technology® , and First user of Robotic Technology For Filling Oil in The World. Our core business is:
  • Lube Oil Blending Plant, Re packer
  • Own Brand: FEDERAL OIL, FEDERAL MOBIL
  • Third Parties Brand: AHM OIL (Genuine Oil For Honda Motorcycles)
  • Pertamina’s Dealer
 

Review ( PT Federal Karyatama )

Nilai rohaninya kuat


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Pros

Suasana kerja yang nyaman sehingga mudah beradaptasi untuk karyawan baru sekali pun. Nilai-nilai rohani di perusahaan ini pun cukup kuat, ada acara berdoa dahulu sebelum memulai pekerjaan.

Cons

Belum ada kekurangan yang signifikan, namun jika ingin lebih maju lagi dibandingkan pesaingnya, sebaiknya perusahaan ini lebih memperhatikan lagi jenjang karir dan work life balance karyawannya.