Channel Manager - Modern Trade (Consumer Health Division)



    The primary role of Channel Manager is to translate the consumer proposition (in Brand Plan) into a shopper proposition at the channel and customer level. Shopper proposition is made based on Category/Consumer/Brand and Customer understanding. Provide channel perspective between Marketing & Sales to define strategic approach within defined categories. As one of Pillar in a core demand management function, give contribution by providing function in service, advisory, planning and strategic within cross-functional team, to develop and implement channel plan, adding value to Bayer ex-factory & strategic brand planning process.
    Job Description
    • Translate Brand Plan into Channel Strategy based on Category/Consumer/Brand and Customer understanding
    • Develop assortment plan, in-store merchandising display and promotional activity through demonstrating analysis and ability to make recommendations.
    • Excellence execution on channel plan with focused alignment & cross-functional teamwork, optimizing key parameters within the business to improve sales in responsible channel
    • Develop Marketing Intelligence, conduct evaluation, get channel insight, understand trading term and rationale for Promotional Activities initiatives to support sales and marketing in execution.
    • Accountable for allocating resource as required and financial aspects responsibility: P&I, P&L, Sales, Forecast Accuracy.
    • Support external relationship with customer as Category Expertise by creating insight based winning ideas and presenting a category viewpoint. Ensure that Bayer is an agile, can-do partner.
    • Manage & motivate in-direct report, ensuring workload prioritized based on business requirements & individual development plans. Ensure goals & objectives are in place in addition to completed training record. Own and action personal development plan.
    • Manage related third party in order to support channel plan and execution
    • Educated to degree level
    • Minimum of 3 years’ experience in key account / trade marketing / marketing
    • Experience of multiple categories and markets both within FMCG / OTC environments
    • Strong understanding of Modern Channel
    • Experience in lead the Project management.
    • Excellent analytical skills and having Research Experience exposure to get insight, also ability to utilize data such us Nielsen, IMS etc.
    • Excellent negotiation skills, strong in communication and interpersonal skill to work cross-functional team
    • Ability to work in high pressure environment, results & performance driven
    • PC skills and knowledge of Microsoft packages are required
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    Deskripsi Perusahaan

    Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At the same time, the Group aims to create value through innovation, growth and high earning power.
    Our products are helping to address some of today’s biggest challenges, including global population
    growth, an aging society and the need to make efficient – and, wherever possible, sustainable – use of natural resources.
    We are improving people’s quality of life by preventing, alleviating or curing diseases. We are helping to provide an adequate supply of high-quality food, feed and renewable plant-based raw materials.
    In line with our mission “Bayer: Science For A Better Life”, we aim to improve people’s quality of life.

    For this endeavor, we focus on our core competency of developing and successfully commercializing
    innovative products and solutions based on scientific knowledge.

    Review ( PT Bayer Indonesia )

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    Former Employee
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    Senior Manajemen
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    Perusahaan memberikan gaji sebanyak 14 kali setiap tahunnya dengan rincian 12 bulan gaji + THR + Bonus akhir tahun. Asuransi kesehatan sangat mencukupi.


    Perusahaan harus lebih baik dalam memiliki calon pimpinan. Pimpinan yang sedang menjabat sekarang pun harus lebih ditingkatkan sikap leadershipnya agar lebih bijak.