Marketing cum PR Manager



    • Report to the Head of Marketing and PR to execute on ATL and BTL campaigns
    • Build user awareness and engagement while maintaining a positive marketing ROI
    • Understand target consumers, and their key buying factors and pain points
    • Continually collect market intelligence about competitors
    • Plan, co-ordinate, and execute live shows/ events, including on-the-ground logistics
    • Produce brand and promotional materials
    • Establish media relationships; draft and issue press releases, as well as organize press events / press interviews
    • Work with local marketing and media agencies to execute campaigns
    • BA/BS in Mass Communications/Marketing
    • Min 5 years experience in marketing, PR or strategic events, ideally from a consumer technology or consumer good company
    • Ability to work with vendors to bring creative ideas to life while maintaining control of budget
    • Strong communication skills – written and verbal
    • Strong negotiation skills
    • Demonstrated project management skills to oversee multiple projects with varying priorities and an ability to develop, manage, and document marketing processes and programs
    • Strong computer skills, including proficiency with Microsoft Word, Excel, and PowerPoint
    • Proficient in spoken and written English is required; Mandarin is a plus
    • Travel as required
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    Deskripsi Perusahaan

    About Tencent
    Tencent uses technology to enrich the lives of Internet users. Every day, hundreds of millions of people communicate, share experiences, consume information, seek entertainment, and shop online through our integrated platforms. Our diversified services include QQ, Weixin and WeChat for communications; Qzone for social networking; QQ Game Platform for online games; QQ.com for information; as well as our eCommerce open platform. Our company was founded in Shenzhen in 1998 and went public on the Hong Kong Stock Exchange in 2004. We seek to evolve with the Internet by investing in innovation, providing a hospitable environment for our partners, and staying close to our users.

    About WeChat
    WeChat is an innovative mobile social communications application designed for smartphone users.  WeChat is free for download from app stores running on Android, BlackBerry, iOS, Symbian and Windows Phone operating systems*.  With over 100 million registered user accounts worldwide, it is the most downloaded mobile social app in many markets.

    WeChat users can add friends via a wide range of innovative actions and methods, including scanning QR codes, connecting users’ phone books and activating location-based functions such as “People Nearby”, “Hold Together” and “Shake”.  The platform enhances social interaction by supporting exchanging of text, voice and video, stickers, and photos with their friends over data networks or under Wi-Fi environments.  Users can choose to communicate one-on-one, or within their closed social network through “Moments”.

    WeChat also comes with comprehensive privacy setting functions, which enables user to tailor their security level as needed.

    For more details and application download, please visit www.wechat.com