Celebrity Fitness was founded in 2003 by fitness industry veterans John Franklin, Mike Anderson and J.J. Sweeney. It is helmed by CEO Martin Darby. Celebrity Fitness commenced operations in February 2004 with the opening of its flagship at EX in Jakarta, Indonesia. It has since expanded into Malaysia (where it acquired three clubs from direct competitor California Fitness in September 2009), India and Singapore. Celebrity Fitness is one of the region’s fastest growing fitness and wellness brands with over 50 clubs and more than 170,000 Members – and its club footprint and Membership base are only expected to grow in the coming years.
The “Celebrity” name was chosen based on the philosophy that every Member deserves to be treated like a celebrity. This philosophy is translated through every aspect of the Celebrity Fitness Membership experience by making everything from club settings to fitness programs exciting and exclusive. Celebrity Fitness pioneers a unique lifestyle concept that combines fitness with entertainment, while being a lifestyle partner to Members who are affectionately referred to as “Celebrators”. Celebrity Fitness clubs are usually located in malls with supermarkets, enrichment centers and cinemas to complement the lives of their Celebrators who can do their shopping, drop off / pick up their children and continue their daily routines before or after working out.
The ambience and aesthetics of Celebrity Fitness clubs draw inspiration from real life celebrity hangouts in Hollywood, Beverly Hills and Miami. Clubs are fitted out using eco-friendly finishes and fixtures that still retain a glitzy and luxurious touch. The latest in-club music, exciting and entertaining group fitness classes and events, and a team of lively Celebrity Services representatives, charismatic Group Fitness Instructors and highly proficient Celeb X Coaches complete a Celebrator’s Membership experience.
Celebrity Fitness clubs boast the latest state-of-the-art fitness equipment from world-class brands like Technogym, Life Fitness and Body Bike. Celebrators also enjoy access to innovative functional training equipment from brands such as ViPR, TRX and BOSU. Their innovative group fitness classes include five highly energetic dance fitness classes under their signature Dance N’ Attitude (DNA) program, the wildly popular Floating Yoga from its Elements program, and the exclusive Tour De France inspired Peloton and from their Race indoor cycling program. Celebrity Fitness also offers the wildly popular Les Mills group fitness classes, dance fitness program Zumba that has taken the world by storm, and even Kids Yoga and Zumbatomic classes for children at selected clubs.