Marketing Manager

    Ditayangkan 13/October/2016


    • Develop pricing strategies, balancing firm objectives and customer satisfaction.
    • Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
    • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
    • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
    • Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
    • Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
    • Consult with product development personnel on product specifications such as design, color, and packaging.
    • Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
    • Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.
    • Initiate market research studies and analyze their findings.
    • Conduct economic and commercial surveys to identify potential markets for products and services

    • Critical Thinking -- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
    • Coordination -- Adjusting actions in relation to others' actions.
    • Active Learning -- Understanding the implications of new information for both current and future problem-solving and decision-making.
    • Writing -- Communicating effectively in writing as appropriate for the needs of the audience.
    • Speaking -- Talking to others to convey information effectively.
    • Judgment and Decision Making -- Considering the relative costs and benefits of potential actions to choose the most appropriate one.
    • Time Management -- Managing one's own time and the time of others.
    • Persuasion -- Persuading others to change their minds or behavior.
    • Negotiation -- Bringing others together and trying to reconcile differences.
    • Management of Personnel Resources -- Motivating, developing, and directing people as they work, identifying the best people for the job.
    • Complex Problem Solving -- Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

    Tutup pada 27/October/2016

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