Nielsen gives clients a more complete view of their markets and a better understanding of their consumers through our combined insights, experiences, knowledge, market intelligence and advanced technologies. Explore career opportunities with The Nielsen Company. With nearly 40,000 employees in 100+ countries around the world, diverse talent is the cornerstone of Nielsen's success and our future. Through leading services spanning media and consumer information, online intelligence, mobile measurement, trade shows and business publications, our global clients demand and receive products and services built on quality and innovation. Whether it's retail and consumer packaged goods analysis, media audience measurement, or business information online, in print, or face-to-face - Nielsen's products and services offer invaluable insight and perspective that our clients rely on to make informed business decisions. If you're looking for a dynamic career within a culture of excellence and integrity, consider Nielsen. As part of Nielsen, you have the opportunity to contribute and grow, creating a wide career path across our many services and geographies.
ACNielsen was established in the United States in 1923 by Arthur C Nielsen, Sr, one of the founders of the modern marketing research industry. Among many innovations in consumer-focused marketing and media research, Mr Nielsen was responsible for creating a unique retail-measurement technique that gave clients the first reliable, objective information about competitive performance and the impact of their marketing and sales programs on revenues and profits. Nielsen information gave practical meaning to the concept of market share and made it one of the critical measures of corporate performance. Mr Nielsen also founded the business known today as Nielsen Media Research, the global leader in television audience measurement and other media research services. ACNielsen opened its first international office in the UK in 1939 and, after World War II, progressively expanded its operations in Western Europe, Australia and Japan. The company increased its presence in Asia Pacific in 1994 by acquiring Survey Research Group, and in the Middle East and Africa in the late 1990s through the acquisition of AMER World Research. In 2001, ACNielsen became part of VNU, a world leader in marketing information, media measurement and information and business media. In 2003, VNU announced a new organizational structure for VNU Marketing Information (MI), its largest business group, to address evolving client needs and to create an enhanced platform for accelerated growth. The new structure includes the creation of VNU Advisory Services (which includes sister MI companies BASES, Spectra, Claritas, and HCI), a dedicated unit that will draw on the resources of the entire MI group and other VNU businesses, along with third-party capabilities to develop new, integrated services and a new approach to client service. In 2005, VNU attempted to expand into health care and pharmaceutical information by acquiring IMS Health. Although the merger was terminated in the face of shareholder opposition, the two companies agreed to work together to develop new capabilities. In 2006, VNU was acquired and taken private by a consortium of six private equity firms. In 2007, VNU changed its name to The Nielsen Company. This new identity emphasizes its best known brand name and underscores its commitment to create an integrated, streamlined global organization.
Product & Services
What We Do Nielsen offers an integrated suite of market information gathered from a wide range of sources, advanced information management tools, sophisticated analytical systems and methodologies, and dedicated professional client service to help our clients find the best paths to growth. Clients work with our services to:
- Measure their market performance
- Analyze market dynamics
- Diagnose and solve marketing and sales problems, and
- Identify and capture growth opportunities
Our people work closely with clients to help them choose the right set of information and services and use it to make the best possible decisions. Market Measurement Our major market-measurement services provide comprehensive coverage of:
- Sales to consumers of fast-moving consumer packaged goods, gathered at the point of sale in retail stores of all types and sizes. These retail measurement services provide clients with essential facts on how their products are performing compared with their competitors, and on trends and changes in market conditions and sales results. They also provide critical information on the use of promotional activities at the retail level, such as special displays or pricing, and on distribution and stock conditions in retail stores.
- Purchases by consumers of packaged goods and other products, gathered through participating panels of consumer households and through customized studies. These consumer panel and consumer research services provide a foundation for understanding and analyzing consumers’ motivations, attitudes, behavior, shopping patterns and demographic characteristics.
Analytical Tools and Services We offer a wide range of software and professional services that enable clients to receive, select and evaluate our market-measurement information, integrate it with their own data and third-party information, and apply it to specific business issues and situations. Clients can view and analyze information from many perspectives, such as by specific product categories, by geographic area or by retail channel. We also organize and present information to suit the specific needs of many individuals in manufacturing, service and retail organizations, including general managers, marketing professionals, sales professionals, purchases, merchandisers and category managers. Diagnostic Services Our consumer panel and consumer research services provide clients with many opportunities and techniques to examine trends and understand the impact of the market forces that influence consumers’ purchasing decisions. Consumer panels link purchasing information to demographics and provide a controlled environment for examining motivational factors. Our analytical and modeling services provide clients with a range of options to evaluate and understand why marketing campaigns succeed or fail, and to address specific future marketing opportunities and issues, such as promotion optimization, pricing, consumer targeting and marketing mix optimization. In many markets, we offer a suite of consumer-focused consumer research techniques and services that address clients’ unique and specific marketing and sales issues. Opportunity Identification While our major clients all share a common focus on consumers, each individual client has its own distinct set of business characteristics and marketing and sales concerns. Our information and services are designed to help each client identify and act upon unique growth opportunities. Using a structured and disciplined approach to building and managing long-term relationships, our people work in close partnership with their clients to understand their strategies and business objectives... To design the right suite of Nielsen services that fits their needs... To agree on clear and measurable business objectives... And to measure the results and clients’ return on their investment.