Market Research & Consumer Insight Manager

DESKRIPSI PEKERJAAN

Job Qualification :
 
- Bachelor Degree in Marketing/Statistic/any major
- Min. 5 years in market research-
- Experience of managing market research in manufacturers/client side
- Has good common sense in marketing & business
- Good communication skill, project management, various market research techniques
- Fluent in English (written & Verbal) and using MS Office
 
Job Description :
 
-  Bertanggung jawab untuk mempersiapkan marketing dashboard brand kategori                     
-  Melakukan konsolidasi terhadap seluruh sales tracking report dan adhoc market data                     
- Membuat marketing dashboard termasuk pergerakan industri, penilaian perusahaan dan brand                     
- Mendukung Corporate Marketing dalam analisa bisnis dan penilaian brand.                     
- Bertanggung jawab terhadap analisa data yang berasal dari berbagai sumber untuk menghasilkan rekomendasi
terhadap bisnis, melakukan competitive review, dan innovation trend review.
- Menjalin/membina relasi dengan internal stakeholder.
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Company Description

Over a number of decades PT Indofood Sukses Makmur Tbk has been progressively transformed to become a Total Food Solutions company with operations in all stages of food manufacturing from the production of raw materials and their processing through to consumer products in the market. Today, it is renowned as a well–established company & a leading player in each category of business in which it operates. In its business operations, Indofood capitalizes on its resilient business model with 4 complementary Strategic Business Groups :

Consumer Branded Products (CBP). Indofood CBP is one of the leading packaged food producers in Indonesia, with a wide range of packaged food products. ICBP product brands are among the strongest brands with the most significant mind share in Indonesia for consumer food brands.

Bogasari, primarily a producer of wheat flour as well as pasta. Its business operations are supported by shipping and packaging units.

Agribusiness. The Group’s principal business activities range from research and development, seed breeding, oil palm cultivation and milling; as well as the production & marketing of branded cooking oils, margarine and shortening. In addition, the Group is also involved in the cultivation and processing of rubber and sugar cane as well as other crops.

Distribution, which boasts the most extensive distribution network in Indonesia, distributes the majority of Indofood’s and its subsidiaries’ consumer products as well as third–party products.
 

Review ( PT Indofood Sukses Makmur Tbk (Corporate) )


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Pros

Apa yang tenaga kerja berikan kepada perusahaan dibayar dengan hasil yang sungguh memuaskan dan lebih besar dari yang mereka harapkan.

Cons

Disini masih terdapat senior dan junior pada hubungan karyawan sehingga hubungan yang terjalin antar karyawan masih terkesan kaku dan tidak cukup solid.