- Define and execute the marketing strategy for Uber in Indonesia in sync with regional requirements
- Design, implement adn track end-to-end acquisition, engagement, retention and brand marketing initiatives for the region across driver and rider audiences.
- Champion user needs to appropriately position the Uber proposition in your markets based on rigorous insights..
- Launch innovative fully integrated marketing initiatives across Digital, Social, Offline, BTL and Comms.
- Set the true north for creative and branding excellence across Indonesia.
- Be the regional General Manager’s trusted advisor on all facets of Uber’s marketing strategy and plan/execute seamlessly in sync with Product, Operations, PR and Policy teams at the local and regional level.
- Build and grow a world-class marketing team.
- 8+ years experience defining and implementing successful marketing strategies in fast-paced consumer environments.
- Stellar track record in Brand marketing and marketing innovation.
- Demonstrated experience in growth marketing across acquisitions, same-store growth and field marketing.
- Strong understanding of the Indonesian consumer and media landscapes.
- Excellent analytical, communication and persuasion skills at executive level.
- The right attitude: drive, flexibility and energy in an ambiguous, relentless and fun environment.
Tutup pada 16/November/2016
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