Digital Marketing Executive

    Ditayangkan 04/November/2016

    Simpan0

    www.jobstreet.co.id

    DESKRIPSI PEKERJAAN

    Job Description
    If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
    Responsibilities :
    - Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
    - Design, build and maintain our social media presence
    - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    - Identify trends and insights, and optimize spend and performance based on the insights
    - Brainstorm new and creative growth strategies
    - Plan, execute, and measure experiments and conversion tests
    - Collaborate with internal teams to create landing pages and optimize user experience
    - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
    - Instrument conversion points and optimize user funnels
    - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
    Requirements :
    - BS/MS degree in marketing or a related field
    - Proven working experience in digital marketing
    - Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
    - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    - Experience in optimising landing pages and user funnels
    - Experience with A/B and multivariate experiments
    - Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
    - Working knowledge of ad serving tools (e.g., DART, Atlas)
    - Experience in setting up and optimising Google Adwords campaigns
    - Working knowledge of HTML, CSS, and JavaScript development and constraints
    - Strong analytical skills and data-driven thinking
    - Up-to-date with the latest trends and best practices in online marketing and measurement

    Tutup pada 18/November/2016

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