Analyst, Marketing Analytics and Data Consulting

    Ditayangkan 19/October/2016



    Responsibilities :
    • Work alongside the digital media team to design measurement plans that align with client goals and objectives
    • Design and perform analysis, interpreting results and synthesizing recommendations
    • Deliver reports to gauge effectiveness of digital media advertising programs including: search engine marketing, display, mobile, social, video, etc.
    • Monitor and analyze performance through campaign dashboards and readouts, provide strategic optimization recommendations
    • Monitor and analyze advertising campaign performance and provide strategic insights and optimization recommendations
    • Work with media team to assess the campaign’s technical measurement and data requirements (e.g., site tagging, Web analytics coding)
    • Analyze site behavior using Web analytics tools to determine areas of site improvement
    • Provide input into test and learn programs and opportunities
    • Identify analytics up-sell opportunities within clients, including Web analytics and landing page testing.
    • Conducting primary and secondary research on best practices and market trends
    Requirements :
    • Our Specialist come from various backgrounds, with analytic experience. They bring qualities such as intellectual curiosity, problem solving skills, determination, and creativity to our client work
    • We seek highly motivated individuals with a strong record of academic and/or professional achievement
    • 2-5 years of online media and creative measurement experience preferred
    • Bachelor’s degree in Marketing, Finance, Statistics or Economics
    • Strong quantitative and research skills with proven ability to demonstrate data collecting, analyzing and interpretation capabilities
    • Excellent organizational and communication skills
    • Excellent understanding of digital media planning and buying preferred
    • Expertise collecting, analyzing and synthesizing online advertising performance metrics
    • Strong ability to measure and optimize advertising campaign placed on behalf our clients
    • Strong working knowledge of MS Office, especially Excel.
    • Experience with Web site analytics tools such as Omniture and Google Analytics, a plus.
    • Experience working with resources such as TNS, comScore, Dynamic Logic, and other research/planning tools,a plus

    Tutup pada 18/November/2016

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