- Develop marketing strategies to suit the business to drive the business hand in hand with other departments.
- Work closely with other departments especially the Sales department with the common interest.
- Lead and manage a team in various marketing areas that supports the overall marketing execution.
- Plan, justify and track budget for marketing initiatives.
- Plan and manage resources within for greater ROI to be justified to the management.
- Conduct research and analyze the market, including competitors and consumers for current and future market or demand to ensure marketing activities are on track with the company’s strategy.
- Evaluate current programs and dealer’s schemes and to also enhance it to be more attractive for each market segment.
- Refine segments, promotions and campaigns based on evaluation of campaign conversion, customer retention, customer cross-sell, campaign dilution and campaign ROI
- Build loyalty programs for deployment to segments (promotional copy, rules and restrictions, legal review, customer service review, etc.)
- Evaluate external proposals and recommend to the management by justifying the relevance of the proposal.
- Develop new marketing promotions and collaborations to fit the overall marketing strategies.
- Develop and execute go to market strategy for new products or projects.
- Manage and safe keep database for marketing programs to drive enhanced revenue from existing customer base.
- Support and attending and organizing sales promotional events and exhibitions.
- Monitor closely on competitive landscape, testing new approaches and adopting best-practice strategies.
- Develop and monitor success at program, customer segment, and campaign level.
- Candidate must possess at least a Bachelor's Degree, Master's Degree / Post Graduate Degree, Business Studies/ Administration/ Management, Marketing or equivalent.
- At least 5 year(s) of working experience in the related field is required for this position.
- Related Experience/Industry Media, Automotive
- Preferably Manager / Assistant Managers specializing in Marketing/Business Development or equivalent.
- Performance Bonus
- Full-Time position(s) available.
Tutup pada 08/December/2016
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Jalan Taman Griya Pratama Blok VII No 46 Kepala Gading, North Jakarta City, Special Capital Region of Jakarta, Indonesia