Opening our doors in 1975 as an affiliate to a well-known Asian brewery, we produced under license – San Miguel Beer, Asahi Beer and Lowenbrau Beer (non alcoholic). Aside from brewing internationally acclaimed brands, we also created our own brands with rigorous passion for quality.
Our Brand Values:
- Passion: We strive excellence and are committed to always deliver our best
- Integrity: We do what we say and are always true to our word in everything we do
- People: We value diversity and respect one another as we work toward a common goal
- Innovation: We lead with innovation and focus on break-throughs with the commitment to follow through
To Deliver authentic, inspiring stories and experiences through our beers, brands, and people.
By creating authentic, high quality innovative beer brands that inspire the loyalty of our customers.
By inspiring our employees, partners and customers with a passion for the best beers and exceptional service.
To be Indonesia's unique premier brewery. Celebrated at home, admired abroad.
Be driven by the progressive and enterprising spirit of new Indonesia.
Be a maverick leader, not a follower
Be the well-respected leading brewery brand
Be authentic about brewing, marketing and inspiring all our stakeholders