Deskripsi Pekerjaan

The Content Lead oversees the strategy, creation, distribution and maintenance of all content published across Diary Bunda communication and content channels, including and not limited to the Diary Bunda mobile app and marketing channels, to drive acquisition, engagement, retention and positive user feedback. This individual is an expert in all things related to content and channel optimisation, brand consistency, segmentation and localisation, analytics and meaningful measurement.
Job Responsibility

  • Create, edit and proofread content to publish across Diary Bunda communication and content channels
  • Formulate the content strategy across Diary Bunda channels (including and not limited to the Diary Bunda mobile app and marketing channels) that supports and extends marketing initiatives, both short-term and long-term
  • Work closely with assigned medical/healthcare professionals/experts/consultants in mapping the content strategy and structure throughout users’ pregnancy and maternal journey
  • Acquire a deep understanding of the target users’ pregnancy and maternal journey
  • Ensure all content is on-brand and consistent in terms of quality, style and tone of voice across all channels
  • Monitor analytics, leverage available data and continually optimise and improve the content and strategy to draw users’ engagement, retention and positive feedback.
  • Ensure content is optimised according to SEO
  • Develop an editorial calendar and ensure content team is on board
  • Establish workflows, systems, standards and best practices for content creation, distribution and maintenance
  • Build, supervise and manage an effective content team of writers, designers, etc. as well as provide editorial, creative and technical support to team members
Success Criteria

  • Positive brand recognition and consistency across communication and content channels
  • Traffic and engagement growth across all communication and content channels
  • Definition and growth of user engagement metrics (measured by users taking the desired action, i.e. conversion, retention, subscription, etc.)
  • Increase quality traffic and ranking in key search engines
Job Requirement

  • Bachelor’s degree in Communications, Public Relations, Marketing, Journalism or relevant field
  • 3-5 years proven experience as content lead/manager or similar roles
  • Adept at keyword placement and SEO best practices
  • Proficiency with content management systems
  • Experience with social media management and other content marketing channels
  • Creativity and the ability to develop original content that provokes engagement
  • Excellent written and verbal communication skills (in Indonesian and English)
  • Strong leadership qualities and initiatives to take action
  • Attention to detail
  • Experience and knowlodge related to pregnancy and maternal healthcare is a plus

Tentang Perusahaan

Postal code



WeWork Menara Astra 36th Floor Unit 118, Jl. Jenderal Sudirman Kav 5~6, Jakarta 10220, Indonesia

Number of employee

1 - 50