Deskripsi Pekerjaan

The position holder will be responsible for overall marketing communication of Brands under Samsonite Corporate.

MAJOR RESPONSIBILITIES / ACTIVITIES OF THIS JOB :

  1. Work with regional marketing team to ensure marketing communications materials and activities align with brand’s image and standard.
  2. Develop both marketing and digital marketing strategy by brand and proceed an appropriate media mix to increase brand awareness in Indonesia (Execute direct marketing campaigns).
  3. Execute online marketing campaigns and update company website and social media tools through agencies.
  4. Strengthen brand communications in digital media to further engage consumer in on-line and social media platform.
  5. Well organized all agencies and manage agencies’ performance including annual review and negotiation of agencies contract. 
  6. Monitor and control marketing spending within the assigned budget and ensure cost-effective spending on all marketing activities and projects.
  7. Report successful marketing activities to regional team.
  8. Prepare and control promotion and sponsorship.
  9. Tied up events.
  10. Strengthen relationship with management malls and media.
  11. Branding activation for all brands.

  • Candidate must possess at least a Bachelor's Degree in Marketing, Communication or equivalent.
  • Required skill(s): Microsoft Office.
  • Required language(s): English.
  • At least 4 year(s) of working experience in Marketing and PR related.
  • Excellent in communication and presentation skills - Frequently interact with internal and external partners for collaboration, negotiation for mutual agreement, problem resolution
  • Confident to deliver high quality business presentation.
  • Having "a can do attitude" / interpersonal skills - energetic and results oriented, open minded and flexible in a fast-paced changing environment.
  • Sensitive to market trend, comfortable to work on financial figures and numbers.