Deskripsi Pekerjaan

Requirements:

  • Experienced working in marketing department at least 3 years
  • Good communication and presentation skill , excel, math and analytical skill
  • Has a previous experiences working with creative advertising agency or fast moving consumer goods company
  • Good English both speaking and writing
  • Hardworking, strive for excellence, positive thinking, good initiative, team work and resilient 

Responsibilities:

• With the help of MM, develop annual brand strategic plan to grow the assigned business platform  
• With the help of MM, develop marketing calendar for the assigned business platforms which should resonate with marketing strategies and master marketing plan. 
• Work closely with advertising agency to develop marketing objectives and strategies for ATL/BTL programs and ensure good execution 
• Work closely with media agency to translate approved marketing calendar into effective media planning and buying strategy 
• Liaise with media agency to analyze media expenditures and their effectiveness and develop reports to share with the management 
• Build good partnership with cross functional team to ensure excellent execution up to level stores level. 
• Work closely with IT team, digital team and appointed agency in managing digital promotional materials to be displayed in our corporate website. 
• Coordinate the development of promotion programs, public relations, brand activation and market research activities with respective team. 
• Review the performance of each campaigns (post campaign report) and submit recommendation for change in the brand plan to remedy non achievement to budget 
• Work together with Marketing budget supervisor to monitor monthly expenditure in accordance to approved budget 
• Review market dynamics and continuously update of competitor’s latest campaign including TVC, print advertisement and brand activation programs 
• Develop restaurant brief and other communication tools required for Operation team 
• Carry out restarant visits on a regular basis to stay abreast of needs of operation, efficient practice of strategies to determine customer’s acceptance and evaluate effectiveness of campaign/promotion 
• Liaise with other departments (Operation, Training, SCQA) to ensure marketing programs in local restaurants including local store marketing programs are in accordance with marketing strategies. 


Tentang Perusahaan

No. Telepon

62-21-45856199

Address

Jambi, Indonesia